I started by conducting market research to gain a better understanding of the Bubble tea industry and Bubble Bears’ competitors. Based on this research, I created several design concepts for the logo, using different shapes, colors, and typography.

The final logo features a cute bear with his tongue out, emphasizing a playful personality. The color palette includes bold shades of pink and purple, reflecting the company’s youthful and fun image.

Once the logo was finalized, I created a social media post template that reflected the company’s tone of voice and brand values. I also created a set of 3D mock ups of the company’s products that accurately reflected their appearance and packaging.

The brand guideline included guidelines for typography, color palette, imagery, and tone of voice. It provided clear instructions on how to use the logo and other visual elements consistently across all media.
The final brand book was a success, meeting the client’s expectations. The logo accurately reflected the company’s personality and mission, and the social media posts and 3D mock ups provided a cohesive and professional image for Bubble Bears. The brand guideline was used to create a range of marketing materials, including in-store displays, social media posts, and print ads.

In conclusion, the Bubble Bears brand book project was a fulfilling project for me as a graphic designer. I enjoyed the opportunity to create a visual identity that accurately reflected the client’s values and helped to establish a consistent and professional image for their business.