I was tasked by ELVN Wings, a fictional airplane company, to create a logo and brand guideline for their business. The client wanted a logo that reflected their company’s values and would appeal to their target audience.

The project goals were to create a logo and brand guideline that accurately reflected the company’s mission and values. The logo needed to be memorable, versatile, and suitable for use on various platforms, including digital and print media. The brand guideline needed to provide clear guidelines for the company’s visual identity, including typography, color palette, and imagery.

I started by researching the client’s industry, competitors, and target audience to gain a better understanding of their business and goals. Based on this research, I created several design concepts for the logo, using different shapes, colors, and typography. After presenting the concepts to the client and receiving feedback, I refined the design until we landed on the final logo.

The color palette includes shades of blue and purple, reflecting the company’s professionalism and reliability. The logo is versatile and suitable for use on various platforms, including digital and print media.

Once the logo was finalized, I created a brand guideline that outlined the company’s visual identity. The brand guideline included guidelines for typography, color palette, and logo usage. It provided clear instructions on how to use the logo and other visual elements consistently across all media.

The final logo and brand guideline were a success, meeting the client’s expectations. The logo accurately reflected the company’s values and mission, and the brand guideline provided clear guidelines for the company’s visual identity. The logo and brand guideline were used on the company’s website, business cards, and marketing materials, helping to establish a consistent and professional image for ELVN Wings.

In conclusion, the ELVN Wings logo and brand guideline project was an exciting and fulfilling project for me as a freelance graphic designer. I enjoyed the opportunity to create a visual identity that accurately reflected the client’s values and helped to establish a consistent and professional image for their business.